From a family garage to one of the largest bait factories on the planet…

July 2011 - The Birth

Munch Baits Ltd as a company, was founded in the summer of 2011 although the seed was planted over a decade before this. Brought up in Hertfordshire, surrounded by waters, two brothers Nathan and Sam Precious dedicated their youth to angling. Bunking off school to catch Perch down the River Lea then naturally upping their quarry as the years went on. Even then, the bait was always as important as the angling itself, with early teens  spent hand rolling in their mothers kitchen, consisting of anything they could get their hands on in the cupboards. Fast forward ten years and the family moved to Essex, in which a ‘spare’ garage was ‘acquired’. Rolling tables ordered, some crocked shelves put up and Munch Baits was officially born… (we still cannot remember where the name was thought up from from though!)

Daily Output Abilities : 25kg and sore arms

2013 - The First Gamble

Like in most companies there always comes a time when you have to go for it. Nathan’s first born was due at the time so he was still working on the tools Mon-Fri, leaving evenings and weekends to develop the brand and Sam had just packed in his job as a Carpenter.  As the brand started to grow and the dreams got bigger, the gamble was made to rent a small commercial unit and invest everything available at the time into new machines. A small online store was made and we sold as much as we physically could although looking back, the majority of days were spent researching and developing our crazy product ideas (something we still do)! 

Daily Output Abilities : 250kg (most days)

2016 - The Next Level

Another 3 years go by and we’re on the move again. This time a medium sized, empty unit on a small estate. Our passion for bait was being appreciated past our Herts and Essex routes and popularity grew. This was also the birthplace of the Cream Seed in which the hugely effective range helped push us into the next level. Our network was also starting to grow and tackle shops were taking us seriously. Machine wise, we geared it up again into semi-automatic lines, although we were still working into early hours most nights picking mis-shapes or hand cooking hookbaits but times were good! 

Daily Output Abilities : 1,200kg and a LOT of late nights

2020 - Expand and Develop

Growth was CRAZY! From Canada to Kazakhstan the network was continued to expand with bait now leaving the factory at an incredible rate. However instead of taking a back seat, we continue to invest everything back into the brand. We are now on our 4th move, this time to modern 15’000 sqf factory with all the latest mod-cons . We also purchased new machinery, some to secure consistency and others to push our ranges to the next level including the latest vacuum and infusion technology. Days are very busy and stressful, we’re still having many sleepless but still loving every minute and the goals continue to grow!

Daily Output Abilities : 4,500kg and heaps of stress

2023 - Back to the roots.

Now 12 years on from the garage days, the worked hours are countless but our devotion is still as strong. The past few years have hit us with many hurdles, Covid, Brexit and short ingredient supplies but we never stopped grafting. This year though was one of our biggest gambles by deciding to move away from resellers and move our business model to 100% direct to consumer. We also undertook a huge rebrand of products, aiming to supply a huge product list and compete in the online world. We have only just begun…

Daily Output Abilities : 6,000kg and still aiming higher